Selling myself

What is the best way to sell yourself, I don’t mean actually selling for money. I mean the verbal, talk yourself up, tell them how good you are without be cocky type!

How much is too much confidence, if you say how good you are at something does that mean you are too sure of yourself? If you don’t speak up enough then they won’t realise what you can do! Okay I am not making much sense, but how do you sell yourself? Any tips?

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